One-part right brain.
Two parts MBA.
Our clients are often surprised to find that at Day, we’re business people first. Here, we rely on research, strategic analysis and detailed planning to ensure our work is measurable. We call this the difference between bland and bankable communications.
What makes us different?
There’s a common thread throughout the people at Day: Intellectual curiosity. It’s an important quality that pushes us to work harder. And dig deeper.
Amanda Day / Founder and President
Experience: Government, Fortune 500, Small Business, Education, Non-Profit and Trade Associations.
Concisely, Amanda is known for her savvy smarts and brilliant execution. But that’s just a start. Her wide-reaching experience with Fortune 500 companies, government, small businesses, infrastructure and transportation agencies, community planning, healthcare and non-profits put her in a category by herself.
The tougher the challenge for Amanda, the better. Armed with an international MBA, an insatiable curiosity and a radical personal work ethic, she shies away at nothing. A highly public, sensitive issue – no problem. For a product launch in an extremely competitive industry, Amanda says “bring it on!” Carving out a five percent improvement in market share – absolutely.
Amanda’s founding philosophy for Day Communications has never changed since she hung out her shingle in 2006: we will always be learning, always be ready and always delivering with tailor-made strategies and programs.
Clients know Amanda brings the right talent, structure and follow-through to every project, every time.
Her life’s journey in and out of boardrooms, on Capitol Hill, traveling the world and volunteering at an orphanage in Honduras is what drives her to make every day a better day for her valued clients and her team.
Katherine Davis / Senior Marketing Specialist
Take a left-brained talent for data-driven client outcomes, combine it with a right-brained knack for finding creative solutions, and you’ve got Katherine Davis, Senior Marketing Specialist. A perfectionist at heart, she isn’t afraid to experiment with new approaches that drive campaigns and projects to the next level. Then she brings the numbers to back up results.
Katherine is a project manager extraordinaire – her middle name is “Organized” – or should be. She practices those skills at Day and at home with her kids and family. Her happy place is Kauai, Hawaii, and she returns there with her husband as often as possible.
Vanessa Torline / Marketing and Communications Coordinator
Vanessa Torline, Marketing Communications Specialist, is an English major turned media buyer and Day’s go-to person for getting things done. One day she’s negotiating advertising contracts with 20 different media companies, the next she’s writing copy and corporate newsletters – always with a midwestern can-do attitude.
Vanessa is passionate about tackling new skills and helping clients reach their goals. She’s a planner, in the office and beyond. When she isn’t keeping work projects on track, she’s researching her next international travel destination.
Kellie Majorie / Visual Communications Specialist
Kellie Majorie, Visual Communications Specialist, is the eye behind the creativity at Day Communications. Whether producing a logo, corporate video, print materials or digital ad campaigns, Kellie pairs her knowledge of graphic design with marketing savvy to create maximum-impact visuals that compel customers to look longer and click faster.
Bringing out the best in a client’s brand identity comes naturally to Kellie. She’s a caretaker — at least, we think that’s what her husband, stepkids, rabbit, mini donkey, three horses and four dogs would say.
Dori Madison / Senior Project Manager
We look to Dori as a business builder for our clients as a senior project manager. She has a knack for sniffing out opportunities, creating unexpected strategies and developing tactics that are anything but fluff. Her experience as a CMO, advertising sales manager, a business development manager and business owner give her a 360° perspective on how to deliver bottom line results.
Day clients appreciate Dori’s straight-forward style and high-level thinking to move nearly any marcomm conversation forward. On a personal side, she is known for quippy philosophic commentary and her book and outdoor adventure recommendations.
Nicole Petersen / Communications + Graphic Design Coordinator
Nicole Petersen is Day’s Communications and Graphic Design Coordinator. She handles everything from writing compelling client stories to formatting final reports with one overarching goal in mind: efficient and effective communication. A recent University of Florida graduate (Go Gators!), Nicole joined the team full-time with a yearlong internship at Day under her belt, as well as experience interning in communications with United Way and the University of Florida.
Nicole is a professional multi-tasker, go-getter and thrives on deadlines. She does whatever it takes to get the job done, and makes sure it’s done well. When she’s not in the office, you can find Nicole sprawled out on the nearest beach, or on the hunt for new local restaurants.
Madsen / Senior "Barketing" Manager
Madsen, Senior “Barketing” Manager, brings his expertise in team building and stress relief to the office. When he’s not snoozing under someones desk, he can be found greeting visitors, looking for treats or encouraging mental breaks for a quick game of fetch. His management skills involve ensuring that all team meetings stay on track. Getting up and stretching is his subtle hint of saying the meeting has gone on long enough, and “now it’s time to pay attention to me” – that, or flatulence.
McCall / Chief Morale Officer
McCall, Chief Morale Officer, is Madsen’s younger, lazier brother who assists in boosting our team’s productivity and morale. Maintaining a warm, welcoming work environment is something he’s very passionate about. His other tasks involve supervising the windows (preferably the one’s with sunshine) and monitoring lunch breaks by ensuring no crumb goes uneaten. He also does his best to encourage staying active by requesting frequent walks outside – sometimes for bathroom breaks, sometimes just for fun.
“Amanda is seriously all about uncovering new opportunities and overcoming obstacles for us. She and her team get it done with flawless execution.”Michelle Maikisch
Chief of Staff, Central Florida Expressway Authority