One-part right brain.
Two parts MBA.
At Day, we’ll know your business the way you know your business.
Our clients are often surprised to find that at Day, we’re business people first. Here, we rely on research, strategic analysis and detailed planning to ensure our work is measurable. We call this the difference between bland and bankable communications.
What makes us different?
There’s a common thread throughout the people at Day: Intellectual curiosity. It’s an important quality that pushes us to work harder. And dig deeper.
Amanda Day / Founder and President
Experience: Government, Fortune 500, Small Business, Education, Non-Profit and Trade Associations.
Concisely, Amanda is known for her savvy smarts and brilliant execution. But that’s just a start. Her wide-reaching experience with Fortune 500 companies, government, small businesses, infrastructure and transportation agencies, community planning, healthcare and non-profits put her in a category by herself.
The tougher the challenge for Amanda, the better. Armed with an international MBA, an insatiable curiosity and a radical personal work ethic, she shies away at nothing. A highly public, sensitive issue – no problem. For a product launch in an extremely competitive industry, Amanda says “bring it on!” Carving out a five percent improvement in market share – absolutely.
Amanda’s founding philosophy for Day Communications has never changed since she hung out her shingle in 2006: we will always be learning, always be ready and always delivering with tailor-made strategies and programs.
Clients know Amanda brings the right talent, structure and follow-through to every project, every time.
Her life’s journey in and out of boardrooms, on Capitol Hill, traveling the world and volunteering at an orphanage in Honduras is what drives her to make every day a better day for her valued clients and her team.
Katherine Davis / Senior Marketing Specialist
Take a left-brained talent for data-driven client outcomes, combine it with a right-brained knack for finding creative solutions, and you’ve got Katherine Davis, Senior Marketing Specialist. A perfectionist at heart, she isn’t afraid to experiment with new approaches that drive campaigns and projects to the next level. Then she brings the numbers to back up results.
Katherine is a project manager extraordinaire – her middle name is “Organized” – or should be. She practices those skills at Day and at home with her kids and family. Her happy place is Kauai, Hawaii, and she returns there with her husband as often as possible.
Vanessa Torline / Marketing and Communications Coordinator
Vanessa Torline, Marketing Communications Specialist, is an English major turned media buyer and Day’s go-to person for getting things done. One day she’s negotiating advertising contracts with 20 different media companies, the next she’s writing copy and corporate newsletters – always with a midwestern can-do attitude.
Vanessa is passionate about tackling new skills and helping clients reach their goals. She’s a planner, in the office and beyond. When she isn’t keeping work projects on track, she’s researching her next international travel destination.
Kellie Brewer / Visual Communications Specialist
Kellie Brewer, Visual Communications Specialist, is the eye behind the creativity at Day Communications. Whether producing a logo, corporate video, print materials or digital ad campaigns, Kellie pairs her knowledge of graphic design with marketing savvy to create maximum-impact visuals that compel customers to look longer and click faster.
Bringing out the best in a client’s brand identity comes naturally to Kellie. She’s a caretaker — at least, we think that’s what her goldfish, rabbit, mini donkey, four dogs and four horses would say.
Dori Madison / Senior Project Manager
We look to Dori as a business builder for our clients as a senior project manager. She has a knack for sniffing out opportunities, creating unexpected strategies and developing tactics that are anything but fluff. Her experience as a CMO, advertising sales manager, a business development manager and business owner give her a 360° perspective on how to deliver bottom line results.
Day clients appreciate Dori’s straight-forward style and high-level thinking to move nearly any marcomm conversation forward. On a personal side, she is known for quippy philosophic commentary and her book and outdoor adventure recommendations.
Shelby Villatoro / Communications Coordinator
Shelby is a definitely a right-brain + left-brain Day staffer. Some days she’s developing fun and conversational content for client websites, newsletters and social media. And, on other days, she lets her left brain out to create data-laden reports that tell the ROI story behind successful social media campaigns and community outreach programs.
Armed with a Master’s in Communication, Shelby brings to Day clients the knowledge and discipline to implement the tailor-made marcomm programs our clients have come to expect. While a native Floridian, she regularly seeks to escape the Florida heat to cooler cities with interesting skylines.
Erika Beerbower / Marketing and Communications Coordinator
With a palpable passion for helping each Day client elevate their reputation, reach and P&L, Erika is a client-focused account team member who makes superior client communications a personal priority. She brings to Day a diverse skillset that includes community relations, public outreach, media relations, events and social media engagement.
Day counts on Erika for a keen consumer-driven viewpoint and for her talent in blending the right content and visuals for impactful social media engagement. Having lived in both Florida and in the Virgin Islands, Erika’s non-work life priorities include staying active with a water-rich lifestyle that includes boating and swimming in the region’s fresh water springs and beaches.
Mike Boslet /
Mike is undoubtedly the “word deity” at Day as a career journalist – a former news editor at the Washington Post and Orlando Sentinel and the former editor of Orlando Magazine. Give Mike a media placement to pursue anywhere, and he’ll create the right angle, make the right connection, and it’s in ink or online.
Day relies on Mike to ensure a client’s brand voice is genuine, compelling and consistent in every communications channel. He’s lived around the world as an army brat, but happily settled in central Florida where he can golf year around and easily get to anywhere jazz saxophonist Eric Darius has his next gig.
Katie Clarke / Content Communications Specialist
Katie Clarke is our Content Communications Specialist – AKA super storyteller. She sleuths out the human connection in each client’s story and has that special knack for boiling things down to the most important, most valuable core idea. Prior to Day, Katie was a producer for local television news stations in three large U.S. markets where she learned to keep her calm, stay in charge and make sure the show always goes on flawlessly.
With her television background, plus experience in the performing arts world, Katie knows how to make an impression for our clients in any platform. Strategic communicator by day, she spends her off hours reveling in the Florida sunshine, reading good books and absorbing all things Broadway.
Madsen / Senior "Barketing" Manager
Madsen, Senior “Barketing” Manager, brings his expertise in team building and stress relief to the office. When he’s not snoozing under someones desk, he can be found greeting visitors, looking for treats or encouraging mental breaks for a quick game of fetch. His management skills involve ensuring that all team meetings stay on track. Getting up and stretching is his subtle hint of saying the meeting has gone on long enough, and “now it’s time to pay attention to me” – that, or flatulence.
McCall / Chief Morale Officer
McCall, Chief Morale Officer, is Madsen’s younger, lazier brother who assists in boosting our team’s productivity and morale. Maintaining a warm, welcoming work environment is something he’s very passionate about. His other tasks involve supervising the windows (preferably the one’s with sunshine) and monitoring lunch breaks by ensuring no crumb goes uneaten. He also does his best to encourage staying active by requesting frequent walks outside – sometimes for bathroom breaks, sometimes just for fun.
“Amanda is seriously all about uncovering new opportunities and overcoming obstacles for us. She and her team get it done with flawless execution.”Michelle Maikisch
Chief of Staff, Central Florida Expressway Authority
We’ll know your
business like you do.
Here, we spend our days staying one step ahead of the changes in our industry and yours.